The Bachelor of Science in Business Administration major in Marketing Management program prepares graduates for careers in marketing, market research, advertising, and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
The program is a four-year curriculum degree program and it is designed for those who want to develop or enter a career in marketing, either for entrepreneurial or corporate work in marketing management. It also aims to develop the students' knowledge, skills, and attitude to ensure that they cope effectively with the changing nature of market demands.
The program aims to impart the theories and concepts in the classroom, and the students are given training on the practical aspects of the various areas of marketing by exposing them to actual work situations through assignments in organizations (either for-profit or non-profit). Students are assigned to research specific marketing topics, and their findings through interviews with marketing practitioners are presented in class.
Finally, embedded into the program are 600 hours of Internship Program. The Internship program integrates the theory and knowledge of course content with the application of principles and practices in a work environment. It allows students to apply theories learned in school to actual work experience where they could find a learning cohesion between school and employment. It helps expand learning options beyond the traditional classroom environment.
Recognitions:
From the ASEAN University Network-Quality Assurance Standard
From CHED: Center of Development (COD) in Business Administration (BSBA)
From PACUCOA: Level IV First Reaccredited Status in Business Administration
PROGRAM EDUCATIONAL OBJECTIVES
Three to five years after graduation, the Bachelor of Science in Business Administration alumni shall:
- have advanced their practice or achievement in the field of Business Administration and/or other endeavors or advocacies supported by their acquired business education;
- strive to be globally competitive through
- living by the T.I.P. mission values, pursuing continuing education, and practicing continuous quality improvement (CQI) in their personal lives;
- continuously scanning, adopting and building on the best practices in their field.
STUDENT OUTCOMES
By the time of graduation, Business Administration students will be able to:
(a) Propose a solution to business problems in a real-world setting using foundational concepts, theories, and principles of business
(b) Communicate business ideas and information effectively both in oral and written forms
(c) Use information and communication technology tools in accurately presenting business-related reports
(d) Apply principles of ethics and commit to professional ethics and responsibilities
(e) Function effectively as an individual and as a member or a leader of diverse teams in a multidisciplinary setting
(f) Create innovative business ideas that preserve and promote Filipino historical and cultural heritage
(g) Apply creativity, innovation, and critical thinking in developing new business ideas and engage in independent and lifelong learning
(h) Conduct research through independent studies of relevant literature and appropriate use of marketing management theories and methodologies
(i) Gain real-life experience through immersion in an operational environment related to product planning and development, retailing and wholesaling, sales management, pricing, promotion, and distribution